South Africans Spend More Time with Mobile Phones than TV
February 29, 2012 Leave a comment
South Africans spend more time on their mobile devices than they do watching television to listening to the radio, according to a Mobile Media Consumption survey.
On any given day, mobile web users spend 30 percent of their media time on mobile devices, 29 percent on television and 20 percent listening to the radio, mobile advertising network InMobi said in a statement.
“Availability, ease of use, and privacy are the top three driving factors to be on mobile,” it said.
“Social media, entertainment, and games are the top three mobile media activities among mobile web users. This popularity will continue to grow in the next 12 months.”