Speaking of technology, this is something we need to accept:
… People don’t use the Yellow Pages to find a church anymore, nor do they glance at the church ads in Saturday’s newspaper. They’re not going to drive around town looking for the most attractive church building, either. Potential guests to your church will most likely Google for churches in their community and check out their websites. If your website is ugly, outdated, neglected or amateurish, discerning church shoppers will likely pass you by before ever setting foot in the real door of your church.
I remain convinced that personal invitation is the best way of attracting new people to your church, whether that invitation is to worship, join a small group, or participate in an outreach project. But even the friends, family members, co-workers and neighbors whom you invite will likely also check out your church’s website…
Read the whole piece here.