Research: Americans Prefer In-Person Preaching to Video

So do the rest of us, no doubt.

Most Americans still prefer a real-live preacher to a video sermon, according to a survey from Nashville-based LifeWay Research.

About a third (35 percent) say they will only visit churches with a live sermon.

Three in 10 say a video sermon won’t keep them from a church, but they still prefer live peaching. The same number say live or video sermons are fine.

Less than one percent prefer to watch a video sermon.

“I don’t think anyone gets up on a Sunday morning saying, ‘Boy, I’d really like to watch a video sermon,’ ” said Scott McConnell, vice president of LifeWay Research and author of Multi-Site Churches: Guidance for the Movement’s Next Generation. “But the fact that many churches utilize video sermons means other factors such as relationships, preaching approach, music, relevance, and location can be more important.”

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