Posts Tagged ‘Commercial’
I was at Woolies yesterday looking for a new pair of jean (the only pair I had was just too faded) and I saw what I thought to be rosaries! Woolworths selling sacramentals?! Not quite.
On closer inspection, they seemed to be nothing more than fashion accessories. They had plain crosses and the division of decades wasn’t right either.
Some of the crosses fell off and were lying around.
They must be selling I suppose. Commercialism.
Until someone complains about the crosses…
If you already think your pet is a fussy eater, be prepared for an even pickier pooch as pet food makers have launched a TV ad only dogs can hear.
Nestle has made an advert using a high-pitched sound, like a dog whistle, which is beyond human hearing range.
The commercial, which also includes an audible squeak like the sound of a dogs’ toy, will be screened for the first time in Austria this week.
Nestle said in a statement that the idea came from an award-winning campaign in Germany that featured ‘sniffable’ posters to attract dogs.
The company is one of the world’s biggest makers of pet food, with its Petcare division accounting for almost 12 per cent of the firm’s revenue.
The 23-second advert Beneful dog food was created using the help of U.S. experts in pet behaviour, who researched what would appeal to dogs.
‘The television commercial aims to reach both the pet and the owner, supporting the special one-to-one relationship between them,’ said Xavier Perez, brand manager for Beneful in Europe.
The advert shows a dogs pricking up its ears and ends with the words ‘So delicious, so healthy, so happy’ in German.
Georg Sanders, a nutrition expert at Nestle Purina PetCare in Germany, said: ‘Dogs’ hearing is twice as sharp as humans. ‘They can pick up frequencies which are beyond our range and they are better at differentiating sounds.’
Nestle’s Petcare division have this year reported first-half sales of £3.4billion.
The commercial is meant to encourage fans to look up John 3:16 and consider its meaning…
…The John 3:16 commercial was produced by Fixed Point, a religious advocacy group based in Birmingham, Alabama. The group was set to pay about $3 million to have the ad aired on Fox Sports during the Super Bowl this Sunday, which will reach over 100 million viewers.
Religious leaders have expressed disappointment and confusion, especially since Fox commercials tend to be riddled with profanity and offensive images. Ads in the past have shown men kissing each other and scantily-clad women, among other sexually suggestive imagery.
However, the message of John 3:16 will get to the public regardless of Fox’s views. Since the ban, Fixed Point has purchased local TV commercial spots in Alabama. The commercial will not air in other states, but is circulating quickly over the internet.
For a company that bills itself as “fair and balanced,” Fox’s actions seem to tip the scale in one definitive direction.
Read more here.
The above was in The New York Times and,
For decades, most Super Bowl advertisers followed a simple rule: Keep commercials under wraps until the moment they go on the air.
But social media like Facebook, Twitter and YouTube have ushered in a new era, and marketers are doing what was once unthinkable. In addition to offering sneak peeks of their spots and revealing contents of the commercials, many, like the vacation rental company HomeAway, are going the full Monty and sharing the entire ads in advance…
Read on here.