I was at Woolies yesterday looking for a new pair of jean (the only pair I had was just too faded) and I saw what I thought to be rosaries! Woolworths selling sacramentals?! Not quite.
On closer inspection, they seemed to be nothing more than fashion accessories. They had plain crosses and the division of decades wasn’t right either.
Some of the crosses fell off and were lying around.
They must be selling I suppose. Commercialism.
Until someone complains about the crosses…
Not a bad commercial this is:
The commercial is meant to encourage fans to look up John 3:16 and consider its meaning…
…The John 3:16 commercial was produced by Fixed Point, a religious advocacy group based in Birmingham, Alabama. The group was set to pay about $3 million to have the ad aired on Fox Sports during the Super Bowl this Sunday, which will reach over 100 million viewers.
Religious leaders have expressed disappointment and confusion, especially since Fox commercials tend to be riddled with profanity and offensive images. Ads in the past have shown men kissing each other and scantily-clad women, among other sexually suggestive imagery.
However, the message of John 3:16 will get to the public regardless of Fox’s views. Since the ban, Fixed Point has purchased local TV commercial spots in Alabama. The commercial will not air in other states, but is circulating quickly over the internet.
For a company that bills itself as “fair and balanced,” Fox’s actions seem to tip the scale in one definitive direction.
Read more here.
The above was in The New York Times and,
For decades, most Super Bowl advertisers followed a simple rule: Keep commercials under wraps until the moment they go on the air.
But social media like Facebook, Twitter and YouTube have ushered in a new era, and marketers are doing what was once unthinkable. In addition to offering sneak peeks of their spots and revealing contents of the commercials, many, like the vacation rental company HomeAway, are going the full Monty and sharing the entire ads in advance…
Read on here.